The Role of Buyer’s Agent
In 1993, the state of Georgia introduced the “policy of agency.” Typically, the listing agent represents the seller and the buyer’s agent represents the buyer. Agents can elect to represent either seller or buyer. Agents have a choice! Buyers have a choice! The seller is paying the commission and it is paid to the brokerage of the listing agent. That brokerage in turn pays half of the received commission to the brokerage of the Buyer’s agent. The individual agent is then paid on whatever level has been agreed upon in their office contract.
Should the available property be listed by the office of the Buyer’s agent, the agents can elect to represent either seller or buyer. In such a case, the buyer can have another agent designated to work on their behalf
Benefit to the Buyer:
- Total commitment to the Buyer
- Maximum effort on their behalf
- Exposure to the entire market
- Confidentiality
- Disclosure and loyalty
- Track record of successful negotiations
- Privacy for the Buyer
- Strongest possible protection of Buyer’s interests
- Mortgage financing
Buyers will save money because I will be fighting to safeguard your interest
Benefit to me as their agent:
- Buyer loyalty
- More qualified buyer
- Buyer educated to the marketplace
- Peace of mind, less conflict of interest
- Ability to offer more services
Will the Buyer need to sign an agreement?
Now it is state law for the agent to have an agreement signed in the case of Buyer’s Agency. I will extend much effort, time, expertise, loyalty and education to be singularly informed on behalf of my buyers. If you should communicate with another REALTOR®, immediately disclose to them that Carol Bitner is your buyer’s agent. As your buyer’s agent, I will not put you under pressure to buy.
